7 Ways to Cut the Cost of Google Ads
Online marketing can be pretty costly, and ads are the biggest culprits. If you make the mistake of setting your daily spend to more than you can afford, you will end up having problems in no time.
Ads that target your real customers are usually more effective than random ads. If you are targeting the wrong audience, you will end up paying more for less results.
Ads cost a lot! When you use Google Ads, you will be paying per click. This can get pretty expensive. When you set a daily budget that you can afford, you will be limiting your spending.
Google Ads can be a great way to attract new customers, but they can also be very expensive. In this blog post, we’ll take a look at 7 ways to save on Google Ads. Let’s dive in!
Table of Contents
1. Pause low-performing ads and ad groups.
AdWords is a powerful tool, but like any other tool, it can be misused or abused if not used correctly. One way to save money on Google Ads is to pause low-performing ads and ad groups.
Pausing an ad group means that you won’t show the ads to any of your customers who are currently viewing them, which can help you identify and fix problems with your campaigns before they become more expensive.
You can also pause individual ads by clicking on the “pause” link next to each one in your account’s AdWords account overview. If you decide that you want to resume running these ads later, click the “resume running” button.
Pausing an ad group or individual ad will stop all of its auctions at once, so it’s a good idea to do this only if there are no other active campaigns using those same keywords and placements.
By pausing low-performing ads and ad groups, you can save money without having to completely cancel your campaign or change its strategy. Our ad agency Marketin.no, applies best practices to minimise the cost of Google Adwords campaigns.
2. Target your ads more specifically.
By targeting your ads more specifically, you can reduce the cost of Google Ads. For example, if you want to target people who are interested in cars, you could create a campaign that includes car-related keywords.
If you want to target people who live in a certain city, you could include city-specific keywords in your campaign. You can also target people based on their interests and demographics.
By targeting your ads more specifically, you can increase the chances of reaching your desired audience and reducing the cost of your ad campaigns.
3. Use negative keywords.
Negative keywords are important for two reasons: (1) they help you identify and exclude potential customers who might not be interested in your product or service, and (2) they can help you save money on your Google Ads account. By excluding certain types of traffic from your ads, you can reduce the cost of running those ads, which will ultimately result in a lower overall ad spend.
To find negative keywords, go to AdWords Settings > Keyword Planner and click “Create New Campaign.” In the “Campaign Name” field, type a name for your campaign that describes what it is targeting (for example, “New Car Sales”). Under the “Keywords” tab, select the Negative Keyword option and enter all of the words that you want to exclude from appearing in your ads.
You can also add negative keywords as part of an existing campaign by going to AdWords Settings > Campaigns and clicking on the relevant campaign. Once you have added negative keywords, make sure that they are included in each ad group that you create.
You should also use negative keywords when creating bids for your campaigns. To do this, go to AdWords Settings > Bids and create a new bid for each negative keyword you want to target.
AdWords allows you to place bids on keywords that correspond with your campaign objectives. This can help ensure that your ads are seen by the right people and lead to conversions.
However, it’s important not to overspend on these bids; if an ad is not performing well, it may be due more to low competition than high spending. To improve results, use negative keywords when creating bids for your campaigns: this will restrict ads from being served based on content of those keywords but will still allow them show up in search results related to other topics.
AdWords allows you to place bids on keywords that correspond with your campaign objectives. This can help ensure that your ads are seen by the right people and lead to conversions. However, it’s important not to overspend on these bids; if an ad is not performing well, it may be due more to low competition than high spending.
To improve results, use negative keywords when creating bids for your campaigns: this will restrict ads from being served based on content of those keywords but will still allow them show up in search results related to other topics.
4. Optimize your ad text.
There are a few things you can do to cut the cost of Google Ads. One way to save money on your Google Ads campaigns is by optimizing your ad text.
By adjusting the copy, images, and layout of your ads, you can increase click-through rates (CTRs) and reduce costs. Here are some tips for optimizing your ad text:
1. Keep it simple – Use clear, concise language that’s easy to understand. Try not to use jargon or overly technical terms; instead, make sure everything is spelled out plainly so everyone understands what you’re saying. This will also help keep your ads from getting blocked by online filters like those used by schools and businesses.
2. Use action verbs – When describing what users will be able to do with your product or service, use words that describe actions rather than thoughts or feelings: “You can sign up now” rather than “You might feel excited about signing up for this great opportunity!”
3. Be personal – People respond better when they feel like they know you and what you stand for as an organization or individual entrepreneur/business owner/parent/etc.. As humans beings we connect more easily with people who share our interests and values in some way – which is why using relatable phrases often works well in advertising .
Images & Layout Tips
4. Choose high-quality images
- Your image should be large enough to be clear and easy to see, but not so large that it takes up a lot of space on your page.
- Your image should be large enough to be clear and easy to see, but not so large that it takes up a lot of space on your page. Use headings – Make sure each section has its own heading for easier navigation.
- Make sure each section has its own heading for easier navigation. Keep paragraphs short
- Try to keep paragraphs under 4 sentences long in order to make them more readable. Longer paragraphs can start feeling like they’re splitting the text into multiple chunks which makes it harder to follow.
5. Take advantage of ad extensions.
Ad extensions are a great way to save money on your Google Ads campaigns. By using ad extensions, you can create custom ads that fit the needs of your business better. You can also use ad extensions to increase the reach of your ads and improve click-through rates (CTRs).
Ad extensions are also a great way to target specific demographics or geographies. When you use ad extensions, you’ll get more out of your Google Ads budget and have more control over how your ads appear on websites.
6. Try different bidding strategies.
In order to find the most cost-effective way to run Google Ads, it’s important to experiment with different bidding strategies. By adjusting your bids according to the competition and your target audience, you can optimize your campaigns for maximum results.
One common bidding strategy is called “cost per click (CPC).” CPC allows you to set a fixed price for each ad that is clicked on by a visitor. This ensures that you always receive an income from ads regardless of how many people view them or how long they are viewed. Another effective bidding strategy is “cost per thousand impressions (CPM).” CPM lets you specify a minimum number of views required for an ad campaign to be considered successful.
This prevents low-quality ads from cluttering up your search results and wasting valuable budget resources. You can also try “cost per lead (CL),” which calculates the total cost of acquiring a new customer divided by the number of leads generated. By experimenting with different bidding strategies, you can find one that works best for your business and targets your audience in the most effective way possible..
7. Use quality score to your advantage.
Quality score is one of the most important factors when bidding on Google ads. It’s a numeric value that reflects how relevant and persuasive your ad is to potential customers.
The higher the quality score, the more likely it is that your ad will be selected for display.
There are a few things you can do to improve your quality score:
- Use keywords and phrases that are closely related to what you’re selling.
- Make sure your ad copy is well-written and easy to understand.
- Choose an effective image format and size.
- Place your ads in high-traffic areas where potential customers might see them.
- Monitor your AdWords account regularly to make sure you’re getting the best possible results from your campaigns
Google Ads are an important part of any successful marketing strategy, but they can cost a lot. Fortunately, there are ways you can save money on Google Ads without turning ads off completely. By spending less on ads, you can increase your profit margins. Thanks for reading!